Appreciate the point on trends being cyclical. Whether we like it or not, people like “new.” While I agree it’s generational, I think this cycle has gotten shorter as we become more connected as a society. It’s easier to see what others are doing (and decide to carve your own path). Design and tech debt make changing or keeping software fresh difficult.
Target does a great job of this with their own sub-brands in store, they cycle through them based on design trends to keep things fresh. Universal Thread, Art Class, Project 67, Opal House, etc. these will continue to cycle as new trends come and go. I’m sure the data suggests this strategy works.
As for generational shifts, kids don’t want to be like their parents (until they grow older and realize they are their parents). I often think of the Social Network quote (but change it), “Facebook isn’t cool, you know what’s cool? TikTok.”
This was a nice Sunday read while I wait for my haircut, as I just got invited to AirChat yesterday and had been thinking about how to describe it’s design and utility. Now I need to find and try a cronut.
Appreciate the point on trends being cyclical. Whether we like it or not, people like “new.” While I agree it’s generational, I think this cycle has gotten shorter as we become more connected as a society. It’s easier to see what others are doing (and decide to carve your own path). Design and tech debt make changing or keeping software fresh difficult.
Target does a great job of this with their own sub-brands in store, they cycle through them based on design trends to keep things fresh. Universal Thread, Art Class, Project 67, Opal House, etc. these will continue to cycle as new trends come and go. I’m sure the data suggests this strategy works.
As for generational shifts, kids don’t want to be like their parents (until they grow older and realize they are their parents). I often think of the Social Network quote (but change it), “Facebook isn’t cool, you know what’s cool? TikTok.”
This was a nice Sunday read while I wait for my haircut, as I just got invited to AirChat yesterday and had been thinking about how to describe it’s design and utility. Now I need to find and try a cronut.