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Proof of Concept

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Proof of Concept
The case study exercise
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The case study exercise

Issue 162: Working backwards for designers

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David Hoang
Sep 24, 2023
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Proof of Concept
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The case study exercise
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If you’re not familiar with Amazon's "Working Backwards" method, you’re likely familiar with the press release exercise portion of it. It's writing a press release of what you’re planning to launch with the goal of evaluating if the desired outcome is compelling enough to do. This press release includes the product's name, the intended customer, the pro…

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