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Proof of Concept
Why brand designers make great product designers
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Why brand designers make great product designers

Issue 133: The intangibles brand designers bring to product design

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David Hoang
Feb 26, 2023
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Why brand designers make great product designers
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Happy Sunday on this rainy (and at times snowy) weekend in California. I’m using the cold and wet weather as an excuse to channel my early career Seattle days and stay indoors to noodle and doodle. Brand designers have been top of mind as a few have reached out to me about making the switch to product design. Here’s a recap of some of my thoughts—enjoy!

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