Understanding Iconic Design

Issue 64: Exploring what hamburger buns, computer hardware, and moles teach us about iconic design

In the late 1960s, a McDonalds franchise location in the greater Pittsburgh area invented a burger that would change the course of the company. Jim Delligatti, owner of the McDonalds on McKnight Road in the suburban Ross Township, created a hamburger with two beef patties. This wasn’t any ordinary double hamburger. Between the patties was a third hambur…