The value of continuous research

Issue 148: Momentum and rolling research is the key to customer empathy

I've led functions and practices throughout my career, and UX Research is one of the closest to my heart. Sadly, research is one of the practices that constantly gets questions about the value and the first to go when there is any reduction in the workforce, but they are crucial. When advising companies, I tell them the two two basic things to do to imp…