Proof of Concept

Proof of Concept

The supply side of AI

Issue 285: What you sell in a marketplace changes with every platform shift

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David Hoang
Feb 15, 2026
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Every major distribution shift creates a new marketplace. And every new marketplace starts with the same question: what’s being supplied?

The answer is never static. What fills the shelves of a new platform economy always begins with the most obvious artifact—the thing that looks most like what came before—and evolves as builders discover what the platfo…

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