The skeptic, customer, and fan

Issue 101: The three perspectives to keep in mind in product development

In the previous two places I’ve worked, being a customer was an important part of the job. Though I agree with, “You are not your customer," it's also important to emulate them in order to think critically about the customer experience. The two places I've worked recently, I was also an active customer and user of the product. I remember when we intervi…