The risk of being incremental
Issue 249: What the failure of the Sega 32X taught us about tech adoption
Growing up, my brother and I were avid video game players. Though we started with the Nintendo Entertainment System (NES), we were a Sega family. I honestly can’t remember why. Maybe it was the marketing aimed at older kids, or the fact that Altered Beast—a game we obsessed over at our local Pizza Hut while redeeming Book It stars for personal pan pizza…


