The obsession over craft

Issue 218: Addressing the unavoidable topic (and why it matters)

In conversations about software design (brand, product, content, etc.), the word you constantly hear now is craft.  

Recruiters will post they are looking for a designer with a high bar for craft. I empathize with those who feel frustrated about the discourse of a high bar for craft as they often are told it is important with no clear definition of the e…