The future of PLG is Design

Issue 165: Why design (and designers) will be drivers of this customer-centric motion

In the future, I predict more people from a design background will not only contribute to self serve motions and PLG, but become direct owners of it. If you're not familiar with the Software as a Service (SaaS) world, Self Service is the ability for an end user to sign up, onboard, pay, and use the product without any manual intervention from the compan…