Proof of Concept

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The creativity of business

www.proofofconcept.pub

The creativity of business

Issue 84: Why creative techniques are crucial for business innovation

David Hoang
Mar 20, 2022
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The creativity of business

www.proofofconcept.pub

The word “business” can be triggering for creative people. Can you blame them for feeling that way? We see business become an oppressor for the original creative vision. Studio interference ruined Blade Runner until we could see the director’s cut, revealing a compromised vision for business outcomes. In music, joining a larger record label after being …

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