The art of experiments

Issue 105: The quantitative side of aspects of craft in product

Gmail's re-design is a recent discussion, and people have opinions. It doesn’t bother me when people critique and have constructive criticism. What bothers me are hasty generalizations and assumptions made. Perhaps it’s someone saying Google has reverted to Marissa Mayer's 41 shades of blue phase and A/B testing everything. The notion of experimentation…