Testing the future in production

Issue 263: Apple’s quiet strategy: prototype in plain sight, refine in production

This past week was Apple's Awe Inspiring event, and much of the attention was on the iPhone Air, the new mobile device with a sleek and modern design. With utter disregard for the camera bump, this is Apple's thinnest phone ever developed since the iPhone 6. For me, the iPhone Air is not about a new phone, but a signal to Apple's direction in experience…