Proof of Concept

Proof of Concept

Product Design lessons from the MacBook Neo

Issue 290: Knowing what to cut is the hardest part of design

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David Hoang
Mar 22, 2026
∙ Paid

Ten days in, and the MacBook Neo already feels different from Apple’s previous attempts at an entry-level machine. The reviews are positive, the discourse is lively, and — more telling than either — people who don’t usually get emotional about spec sheets are writing essays about what a $599 laptop meant to them as a kid.

This wasn’t the first iteration …

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