Proof of Concept

Proof of Concept

How Product Discovery changes with AI

Issue 283: Understanding the new uncertainty to de-risk

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David Hoang
Feb 01, 2026
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Product Discovery is the secret weapon I’ve used throughout my career. I’ve used it as the vehicle for changing the business—at One Medical when we launched new service lines, at Webflow when we needed to validate core product changes. It’s betting on your conviction with end users.

What is Product Discovery?

Product discovery is the process of figuring o…

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