Proof of Concept

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Hate it 'til it works
www.proofofconcept.pub

Hate it 'til it works

Issue 79: Being the toughest critic on what you're working on

David Hoang
Feb 13, 2022
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Share this post
Hate it 'til it works
www.proofofconcept.pub
Drawing of a bottle of Hatorade being poured on your product

Seven or eight years ago, I was in a final interview with a VP of Design. It was for a company I admired and wanted to work for. After the interview, we spent the end of the day in his office talking about music (it was related to the business), experience design, and the role of taste and critique in our practice. At this point, everyone went home and …

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