Branding AI

Issue 262: AI brand experiecnes and BTS on Replit's rebrand

Morgan Bell’s article, AI Is Like Water, is about branding something destined to be commoditized. Frontier technologies are typically scarce and expensive in resources. AI will follow the same trajectory. So the real question becomes: when everyone can build anything, how do we distinguish good from great? That’s where design comes in: taste, context, e…